One of the premier fashion companies in the UK is Harvey Nichols and they have chosen to launch a new store in Liverpool which has a smaller format than the traditional locations. The story is going to be located where Habitat previously was in Peters Lane. This is in the fashion hub of Liverpool, Liverpool ONE. Further details about this new store are going to be released in the spring and it is set to open in autumn this year.
Miles Dunnet is from Grosvenor Liverpool Fund and here stated, “The fact that Harvey Nichols have decided to open a store in Liverpool ONE is a great testament to the success of the area. Last year more people came to the shopping location then in 2010 and there has been a great increase in the number of sales occurring. More people are deciding to shop in the location than ever before.”
The chief executive of Harvey Nichols is Joseph Wan who said, “Liverpool ONE is a great shopping centre and the catchment area is very large. We expect there are many discerning loyal customers in the surrounding area and therefore we see no better place to launch our new store.”
Previously, Harvey Nichols established a pop-up shop in the area and this was a great success. The expectations that the company had of the pop-up store were greatly exceeded and many people expect this is why they decided to install permanent location.
The visitor numbers for the shopping area are very impressive. In the week before Christmas nearly 1,000,000 people visited Liverpool ONE which is an increase in the number of people by over 30 percent on the previous year.
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